How to keep closer to your customers

Your fencing company has only three markets

This includes Customers, Prospects, and Suspects. To reduce your advertising budget, you must focus on customers first, prospects second, and suspects third.

Most fencing companies do just the opposite. They focus on attracting suspects first; converting prospects second; and finally keeping close to customers third.

The profitable companies focus on customers first.


A customer is anyone who has given you money. This is your smallest market, but your most valuable market. 100% of your profits come from this market. Your goal is to persuade customers to buy from you again and remember you when talking to their friends. You do this by keeping close to them. See the next page for ideas on keeping close.


A prospect is anyone who has called, visited or driven by your business. This is your second most important market. Your goal is to follow-up with them using a variety of creative methods. It is best to put prospects in your pipeline earlier in their buying cycle when they are “cold” prospects so they can become “hot” prospects.


A suspect is anyone who is in your trading area who could and should buy from you—but they don’t know about you yet. Ideally, this should be your least important market. Your goal is to persuade them to give you their contact information so you can start a long-term relationship with them until they become a prospect or customer.

TEST these ideas for keeping closer to your customers!

Reduce your advertising budget by spending the bulk of your time, money and effort by focusing on customers. If you want more details about these ideas, contact us.

If you have great ideas, share them!


  • Put signs on the customer’s property during installation

  • Leave up your signs for as long as the owner will allow

  • After the job, put your company’s name, logo and phone number on the fence using a decal or permanent metal marker

  • Improve your building signs by making them more customer-friendly

  • Hold a “fence palooza” at a bowling alley

  • Hold an open house party in January

  • Clean their fence for free

Direct Mail

  • Mail a birthday card to the owners

  • Mail a birthday card to their kids, the future buyers of your fences

  • Send post cards reminding them of your services

  • Mail a printed newsletter

  • Up-sell them on the NVP Timberland Collection with a direct mailer

  • Mail a thank you note before you send your installers

  • Mail a thank you note during installation

  • Mail a thank you note after the job is done

  • Mail a thank you note on the anniversary of their installation


  • Start a birthday club

  • Teach your customers how to opt-in to a customer-only texting service

  • Do an annual “audit” of their fence

  • Ask for referrals via phone or face to face

  • Make follow-up phone calls every three to six months

  • Visit the customer unannounced

  • Make an appointment and visit them


  • Start a Facebook page; update it often

  • Start a members-only Facebook page

  • E-mail your customers regularly

  • Hold a referral contest

  • E-mail a newsletter

  • Start a tip-of-the-month for extending the life of their fence

  • Post on Instagram, an online mobile photo- and video-sharing site

  • Post on Pinterest where you can upload images (pins) and other content through collections (pinboards)

  • Get listed on



We Are Hiring!

Applicants must be hard-working, dependable, motivated and able to use a hammer and tape measure. We are looking for applicants who have the ability to communicate, follow instructions and learn quickly. Our Product Inspectors work closely with our Quality Assurance team and other team members to bundle NVP Fence materials for shipping while maintaining NVP quality standards. This position requires the individual to work 12 hour shifts on a rotating schedule of days, nights and weekends. Must be at least 18 years old to apply and must pass a pre-employment drug test.

NVP offers a benefits package that includes health, dental, vision, paid holidays, paid vacation as well as other earned benefits. You may download an application below or please visit us at 1277 N 200 W in Nephi to pick up an application during office hours, Monday-Friday from 8 am-5 pm. You may email your resume to with a completed employment application or call 435-623-2750 to request an application be emailed or faxed to you.

If you are interested in the current available position, please either fill out and email the PDF below or enter the information below.

Apply Today!



Visit us at 1277 N 200 W, Nephi UT to pick up and drop off an application during office hours, Monday-Friday from 8 am-5 pm.





Download the PDF, fill it out electronically, and upload it below! Or fill out the PDF and bring it to our address!


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