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How To Create Fliers And Ads—6 Key Factors to Remember

Why hire a graphic designer to create you fliers and advertisements when you can do it yourself and save money and time?

Yes! You have enough talent to write and design professionally looking brochures, fliers, newsletters, post cards, posters, and advertisements in-house by yourself using your own software.


First, get the right software

Get desktop publishing software. We prefer Adobe InDesign. Some other graphic designers prefer QuarkXPress. These are the best because they have the most bells and whistles.

If you do not do desktop publishing every day, you can probably get by with Microsoft Publisher, Scribus, LucidPress, Affinity Publisher, LibreOffice Draw or even Microsoft Word. No matter which you use, your goal is to create layouts that leap off the page.


HomeAdvisor (formerly known as ServiceMaster) is the largest online home improvement marketplace. Like Angi, Homeadvisor is owned by IAC.

How to build interest by sharing updates and articles on Linkedin

Here are some tips for getting the most out of LinkedIn for your fencing business.

A great way to interact with other LinkedIn users is with the content you post. This material can range from quick updates to how-to videos to blog articles.

Your objective with this content is to come across as a company that cares about their customers and their community – and, while they’re at it, they sell a fantastic fencing product.

Unlike other platforms, such as Facebook, Instagram, and Twitter, where users are primarily connecting with friends and family, LinkedIn users have business-oriented intentions. They often are looking for answers to problems and practical tips to help them in their own workplaces.

In other words, save the photos of your kids and pets for the other platforms. On LinkedIn, business-focused content is the way to go. The good news? You will not be competing for attention with those cute photos of kittens, dinners out, and vacation spots.

According to LinkedIn research, a status update on the site typically reaches 20 percent of your followers. In comparison, the Facebook algorithm favors user content over company content, meaning your business update may only reach 6 percent of your followers.


Second, follow this checklist

Your purpose in creating your marketing materials in-house is to save money, not win awards. You readers do not scrutinize your designs. They are asking one question: what’s in it for me? They want you to tell them a clear and convincing story of why they should buy from you.

Of course, good design sells. There are times when you want to invest in high-end graphic design. For example, you should not design your logo by yourself. Your brand and image are too important to be left to chance. Just because somebody in your company can do graphic design does not mean they should.

Here are some things to remember when writing and designing. These rules apply to off-line and online marketing tools such as your website, emails, and social media posts.



When people look at anything—fliers, websites, ads, Facebook posts—they look at the art first. If you want a realistic look, use a photo. If you want a more stylized look, use an illustration.


Put the headline under the photo or art. And make sure your headline is compelling and irresistible. How important is your headline? Fact: 80% of your readers will read the headline—and nothing else. The best headlines appeal to the readers’ self-interest. (For more information on headlines, read our July 2021 newsletter—or we can email you a copy.)


Give them solid facts not glittering generalities. Your reader wants to know the who, what, where, when, why and how of what you are offering. Include all necessary information for them to make an informed decision.


Give them a reason to buy. Make sure it is an offer they cannot refuse. Include a deadline on when they must act to receive the offer. Make sure the offer is valuable.


Do not assume your reader will know what to do next. Tell them. Be specific.


Assume the reader has only one piece of literature from you. Make sure you include everything: logo; slogan; hours; address; phone; email; website.

Free Photos

At www.nvpfence.c om, we have over 120 high-resolution, high-quality fencing photos to use on any marketing project—at no cost to you. You do not need to log in or register to get these photos. Simply visit and go to “Downloads” to use these photos.


Keep your layouts simple and clean

The example below is designed the way people read. Photo first. Headline second.

Body copy third. Keep your logo and contact information at the bottom right, the natural ending spot. Do not hesitate to repeat important information. Use everyday English.

Relevant Photos

People love photos. Ideally, it would be good to have people in the photo. (But horses work, too.)

Full Color

Color photos are more effective than black and white photos. In most cases, photos work better than illustrations.

Powerful Headline

Your headlines can be short or long—as long as the headline is interesting and speaks directly to the reader’s self-interests.

Free Photos

Do you need photos for your fliers? We have 120 photos ready to download on our website. They are free to use for any reason.

Good Info

Do not be afraid to tell a long story. You are talking to only one person: someone who needs a fence. And they want details—and lots of them.

Simple Art

Use photos and art that are uncluttered and clean.

Eye-Catching Graphics

If you want to add more drama and excitement to your designs, you can buy inexpensive, print-ready art online. Search: royalty free stock art.

Essential Information

If you want to add more drama and excitement to your designs, you can buy inexpensive, print-ready art online. Search: royalty free stock art.

Serif Fonts

Use a serif font for the body copy; it is easier to read than a sans serif font.

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