SEO Strategies for Fencing Companies: A Step-by-Step Guide

Why SEO Matters for Your Fencing Business

Did you know that 90% of American adults use search engines to find local businesses? With Google being the most widely used search engine, ranking higher in search results can drive more traffic to your website—ultimately leading to more customers.

Unlike national brands, your fencing company competes on a local scale. Potential customers aren’t searching for fencing companies across the country—they want services available in their area.

By focusing on local SEO, you can improve your visibility faster and attract more nearby customers. While marketing agencies offer SEO services, there are several simple and effective steps you can take on your own to boost your rankings.

1. Choose the Right Keywords

Put yourself in your customer’s shoes—what would they type into Google when searching for a fencing company? Focus on terms that match the services you offer, such as:

“Vinyl fencing”
“Security fence installation”
“Privacy fence contractor”
“Home fencing services”
“Fence repair near me”

Once you’ve compiled a list, use a keyword research tool like Google Keyword Planner to analyze search volume and competition. These tools can also suggest additional keywords you might not have considered, helping you refine your strategy for maximum visibility.

2. Focus on Local SEO

Adding your city or community name to your keywords helps attract local customers who are actively searching for fencing services in your area. For example, instead of just “vinyl fence,” use “vinyl fence installation in Springfield.”
To maximize your local reach:

Include location-based keywords naturally on your homepage and service pages.
Optimize your Google Business Profile with your service areas.
Ensure your contact information (NAP: Name, Address, Phone Number) is consistent across your website and local directories.

By emphasizing local SEO, you make it easier for nearby customers to find and choose your fencing company.

3. Attract Future Customers

Not all potential customers need a fence immediately—some are planning for a future purchase as they buy a home or budget for improvements. To reach these customers, target keywords like “fencing prices,” “cost of a new fence,” or “best fence for a new home.”
To keep them engaged:
- Create blog posts and FAQ pages answering common questions about fencing costs, materials, and installation timelines.
- Use these keywords naturally in your content and link to relevant service pages.
- Provide value through pricing guides, comparison articles, or maintenance tips to position your company as a go-to resource when they’re ready to buy.

4. Optimize Your Website for Better Visibility

Website optimization simply means making it easier for potential customers to find your fencing business online. Start by strategically placing your best keywords throughout your homepage and service pages, then expand their use in other areas like your blog.

Key optimization steps:

Homepage: Write clear, engaging content that introduces your company and services while naturally incorporating primary keywords.
Service Pages: Create individual pages for each service (e.g., Fence Installation, Fence Design, Fence Repair) and optimize them with relevant keywords.
Internal Linking: Connect pages using keyword-rich anchor text to improve navigation and SEO.

By structuring your website with keyword-focused pages, you increase your chances of ranking higher in search results and attracting more customers.

5. Optimize Your Google My Business Page

Your Google My Business (GMB) page is essential for appearing in the "map" section of Google search results, making it easier for local customers to find your fencing company. A well-optimized GMB page can improve your rankings and attract more leads.

Steps to optimize your GMB page:

Claim Your Page: Complete the simple verification process to claim your listing.
Accurate Business Information: Ensure your business name, address, phone number (preferably a local number), and business hours are correct.
Write a Compelling Description: Provide a brief 100-200 word overview of your fencing services, ending with a strong call to action like “Call today for a free estimate!”
Add Quality Photos: Upload sharp, original photos of your fences and employees in action (avoid stock images). Make sure your photos are between 10KB and 5MB in size, with a minimum resolution of 720px x 720px.

A well-managed GMB page helps you stand out in local search results, driving more traffic to your website and ultimately boosting your business.

6. Build Citations and Backlinks

To improve your SEO, gather citations (mentions of your business in online directories) and backlinks (links from other websites). Focus on reputable sources like local business directories, community organizations (such as the Chamber of Commerce), and fencing industry websites. Ensure your business name, address, and phone number (NAP) are consistent across all listings.

Additional link-building strategies:

Partner with Complementary Businesses: Form relationships with local companies offering related services, like landscapers or contractors. You can exchange links to your websites, helping each other increase visibility.
Leverage Industry Groups: Join online industry associations or local trade organizations and get listed on their websites to gain authoritative backlinks.

Citations and backlinks from trusted sources help strengthen your business’s online presence, improving search engine rankings and attracting more customers.

7. Encourage Customer Reviews

Positive reviews play a crucial role in boosting your online reputation and SEO. Ask satisfied customers to leave reviews on your Google My Business profile and your website. Reviews help build trust with potential clients and signal to search engines that your business is reliable and well-regarded.

Request Reviews: After completing a project, kindly ask customers to share their experiences.
Link Reviews: Encourage customers to leave reviews directly on your Google My Business page and link them to your website.

More reviews can improve your local SEO rankings and increase your chances of being found by new customers.

8. Monitor Your Results

It’s essential to track your SEO progress to see what’s working and where improvements are needed. Use tools like Google Search Console or other analytics platforms to monitor web traffic and performance.

Google Analytics: Track conversions, such as calls or clicks to schedule an estimate, to measure how effectively your SEO

Want More FREE Help with SEO?

Our in-house marketing expert at National Vinyl Products has created a comprehensive, free mini-course on SEO. The course includes an audio tutorial to guide you through improving your SEO strategy.

To access this valuable resource, contact your Territory Account Representative or email us at marketing@nvpfence.com.